Google digital garage quiz question and answers

1. Intro to the Digital Garage

Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways.

Once your business is online, what opportunities can you take advantage of it?

Finding lots of new customers – everyone’s online these days
Selling your products or services straight from your website or app
Delivering targeted advertising to customers
Saving money on your heating bills
Learning more about what your customers love
Using analytics to power your online sales

2. Your digital opportunity

Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online.

How could go digital benefit his business?

He’d be more visible to customers
He can target ads at local customers
It’s easier to communicate with customers
Less need for customer conversations
More insights into customers’ online behavior
He can modernize his company logo

1. The increased use of the Internet presents a lot of potential for which types of businesses?

All businesses
Small business owners
International businesses
Local businesses

2. Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Sending flyers with your web address to customers
Creating a business listing in online local directories
Increasing print and billboard advertising
Building a team of digital advertising experts

3. Which of the following is the easiest way for visitors to learn about business while visiting a website?

Getting a free ‘taster’ of one of your products when they sign up to receive emails
Listening to an audio file that auto-plays whenever someone visits your site
Browsing your product pages and review the Frequently Asked Questions page
Reading the terms and conditions for your products on your site

4. What is a key benefit of having an online presence for a business?

The ability to sell products directly to customers through social media
Being visible when people search for a business like yours
Sending users emails to update them on new products
Being able to offer new customers promotional discounts

Module: 2/26 - Your first steps in online success

Google Digital Garage Check Your Knowledge Correct Answers

1. Your Online Goals

Hamish is a successful hairdresser. He’s decided to grow his business by opening another salon.

Hamish doesn’t have an online presence

yet, but thinks this might help.

Which of his business goals could being online help him achieve?

Attract new customers
Gather customer feedback
Source new hair colouring products
Advertise extended opening hours

2. Building Your Online Presence

Hamish has created a website with an online booking system for his salon appointments.

He wants to engage more with his customers and came up a list of goals.

Help Hamish to match each task with the online tool you think he should use to achieve his goal.

Gather customer feedback - Email Survey
Tell customers about the extended opening hours - Social Media Page
Show customers Hamish’s latest hair looks - An online gallery
Help local customers find the new salon - A map

3. Marketing Your Online Presence

Hamish’s website isn’t getting as many visitors as he’d like.

He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works.

Can you explain what SEM enables you to do?

Buy ad space on a search results page
Bid for keywords to display your content in search engines
Tag keywords within your website content
Optimise your website’s design

4. Analyse and adapt

Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site. What can he learn from analytics?

Select the ways you think analytics can help business owners.

Show which pages of a website are most popular - Yes
Log which items of the website are clicked on - Yes
List which parts of the website a user doesn't like - No
Identify where in the world visitors are logging on from - Yes

Google Digital Garage Quiz Correct Answers

1. Which tool helps you measure the success of your website?

Keyword Planner
Ad Gallery
Ad Preview Tool
Analytics

2. Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don't make changes
The same content works across online and offline platforms
Use analytics to make informed decisions
Use analytics to track your customers across the Internet

3. Which term best describes the business activity that occurs when website visitors buy products or services from you online?

E-commerce
Display advertising
Search engine marketing
Pay per click

4. Which of the following statements is true when marketing your business online?

You need a website to show up in search results
You'll reach a similar client base to the one you have in the real world
You'll be seen by the same volume of customers whether you use search advertising or not
Social media is a great way to engage your audience

Module: 3/26 - Build your web presence

Google Digital Garage Check Your Knowledge Correct Answers

1. Choosing your online presence

Addie runs a local bakery. After getting the business up and running over the last six months, she’s now ready to create a digital presence.
What do you think Addie should set up first:

A social media profile
A mobile app?

2. How websites work?

Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work.

How good is your tech knowledge?

Can you check the facts for Addie?

An IP address is made up of a string of numbers that can be located by any device connected to the internet - True
A browser figures out where online content is hosted and displays it to the user - True
Every website is hosted on a server - True
When users navigate to a website it is known as ‘hosting’ - False

3. Key website ingredients

Addie owns the Knead to Know Bakery and has decided to open a website.
But first she needs to choose a domain name.
Take a look at her ideas and select the best domain name by crossing off the rest.

www.knead2know.com
www.kneadtoknowbakery.com
www.Addies.com
www.i-knead-it.org
www.mybakery.com

4. Websites and your business goals

Addie is drafting a description for the About Us page of her bakery website.
Which do you think works best?

Love cake? So do we. Here at knead to know Bakery we have a passion and reputation for creating the most delicious cookies, cakes and bread.

5. Make your website easy to use

Addie wants to make her website easy to navigate.

Which of the following features should Addie include on every page of her website?

Side menu
About Us information
Bakery logo leading to homepage
Search field

6. Website design do’s and don’ts

To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it.
Different elements will cause the page to take longer to load, so she needs to get the right mix for the site.
Can you put the following elements in order from the ones with the longest load time to the shortest?

2 minute HD advertising video for the bakery
Large high res, full screen background image
20 second explainer animation
Low res compressed thumbnail image
Twitter button that links out to twitter page
Text descriptions

Google Digital Garage Quiz Correct Answers

1. Which of the following statements is true when it comes to developing a web presence for a business?

Customers can learn about a business by downloading a mobile app, but they can't place an order using an app
Building a new website requires a large budget
Mobile apps enable your customers to purchase your products without being on your website
All businesses must have a website to sell products

2. What is a web server?

The customer service representative you can call when you have questions about your website
The answer you get when you search a term on the web
A computer connected to the Internet with software that allows it to host all the components of your website
The device that determines the speed of your mobile connection

3. Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

Hyperlink
Return link
Menu bar
Breadcrumb

4. Which of the following is something you'll probably want to exclude from your website?

Prices
A lot of deep scientific information and detailed statistics
Special offers
Certifications to show you're qualified to provide a service

5. Which of the following is an example of a 'call to action' on a website?

A list of phone numbers customers can use to get in contact with you
A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address
An icon button that takes the customer to your social media accounts
A hotline phone number that helps users complete their purchases

6. What should you consider when developing your website content?

What your customers are looking for
Your latest promotions and discounts
Your brand values
Whether the content will go viral or not

Module: 4/26 - Plan your online business strategy

Google Digital Garage Check Your Knowledge Correct Answers

1. The benefits of an online strategy

Sam has recently decided to launch an online fitness coaching service. He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably.

Help Sam create his own online business strategy, by selecting the correct steps he should take.

What should his first step be? - Define business goals
What should his second step be? - Write a mission statement
What should his third step be? - Identify his USP

2. Taking a business online

Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Omar on how to make both his online and offline business successful?

He should focus on duplicating his successful offline marketing efforts to an online audience - False
He should sell at a cheaper price on the website to attract more customers - False
He should identify his various online and offline audiences, and how best to engage them - True
He should consider paid online advertising as the sole means of promoting his business online - False

3. Understanding customer behaviour

Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company's online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business's contact information.
Which of the brand's touchpoints should Holly modify to help address her customer's feedback?

Website layout
Instagram account
Instructor's Blog
Email marketing

4. How to stand out from the competition

Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales.
Which of the following actions should Bobbi take to identify opportunities for online business growth?

Hire a financial planner
Identify a USP
Ship to new countries
Build a SWOT analysis
Distribute feedback forms to suppliers
Review competitor websites

5. Using goals to improve business performance

Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction”.
Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound?

Ensure 80% of clients use the gym's online system to book personal training appointments
Increase how much money customers spend in the gym's juice bar
A score of 85% or more in the annual survey for the question 'Would you recommend this gym to a friend?'
Ensure 90% of new gym members book an induction session within the first two weeks of joining

Google Digital Garage Quiz Correct Answers

1. What is the first step in creating an online business strategy?

Identifying business goals
Understanding what the competition is doing
Knowing the market
Aligning goals to the strategy

2. What is the purpose of the 'See, Think, Do, Care' framework?

To help determine a marketing strategy
To help a business understand the customer journey online
To help a business reach a global audience
To give insight into specific customer groups

3. Why is optimising customer touchpoints online beneficial for businesses?

It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
It gives businesses the opportunity to save money on online advertising
It provides customers with value every time they come into contact with a brand, helping build trust
It gives businesses an opportunity to collect more data from potential customers

4. Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness
Create an email campaign letting your customers know why you are unique
Film a video explaining your unique selling point and send it to employees
Create a press release and distribute it through your channels

5. What type of information can KPIs provide?

Audience segmentation
Long-term projections
Financial viability
Board decisions

Module: 5/26 - Get started with search

Google Digital Garage Check Your Knowledge Correct Answers

1. Search engine basics

Seth is opening a coffee shop and is looking to attract new customers.

Take a look at the list of benefits Seth sees in using search engines.

One statement is not true. Can you cross it out?

Customers can locate Seth’s products and services when they search for them online
Search engines can help to get the word out locally about Seth’s new business
Search engines can help Seth to target customers who are already looking for his business
Customers will see advertisements for Seth’s business whenever they use a search engine

2. How search engines work

Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip. He also sells rare coffee beans imported from Peru.

What are a few techniques he could use to make his website more relevant to its desired users?

Point out unique aspects of his business
Write a blog to sing the praises of his Peruvian beans
Make sure his shop appears on Google maps
Paste in a product description of his Peruvian beans that he found on another website
Try to get other coffee-enthusiasts to review his business/website

3. How search engines see the web

Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results.
What are a few things he could pay attention to in order to achieve this?

Image file names
Page titles
Key words in the content
Keyword meta tags

4. Organic search explained

Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts.
Which of the images shows the organic search results from this particular search?

3rd Picture

5. Paid search explained

Seth is considering advertising his business using paid search results.

What do you think makes paid search advertising so effective as a marketing method?

Look at the following statements and decide whether they are true or false.

Seth’s adverts are shown to people who are already interested in his type of business. - True
Seth will only be charged for advertising when his ad appears in the search results. - False
The paid search results are given a more prominent position on the search results page. - True
Seth will be charged for advertising only when someone clicks on his ad. - True

6. Google search console

Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers.
How can Google Search Console help Seth with this?

It can help show whether he’s using proper keywords in his content
It can recommend better page titles for Seth to use
It can recommend content that will drive more traffic to his site

Google Digital Garage Quiz Correct Answers

1. Why are search engines a great place for a business to be found?

People pay to use search engines, so there is a wealthy customer base there
People who search are actively looking for information, products or services
Search engines are a big trend these days
Search engines guarantee new customers

2. What technology do search engines use to 'crawl' websites?

Androids
Interns
Automatons
Bots

3. Which of the following can help a search engine understand what your page is about?

The date it was published
The number of images used
The total number of words
The title tag

4. Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

Organic search results
The search results page
Business directories
Display advertising networks

5. Which of these is an important factor in the paid search auction system?

How famous your brand name is
How cool your logo is
How long your business has been around
How relevant your ads are

6. Which of these can Google Search Console help you to do?

It helps you increase your social media following
It helps you optimise your Google My Business listing
It helps you understand which keywords people are searching for on Google
It helps you run A/B tests on your home page

Module: 6/26 - Get discovered with search

Google Digital Garage Check Your Knowledge Correct Answers

1. Intro to search engine optimization (SEO)

Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online.

Eric knows he can improve his search engine results with either paid search or SEO.

Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results?

3rd Picture

2. The importance of an SEO plan

Eric is keen to improve his search engine results and he wants to use SEO to do it.

He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it?

Do keyword research
See where I appear in search results for specific keywords
Look for gaps in my SEO performance
Review results and adjust plan

3. The SEO process

Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.

Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.

Which advice should he not take?

Contract an agency offering top organic search positions
Don’t change your keywords as it confuses search engines
Stay up to date with search engine changes
Read about the trends in your industry and use them to create content for your page
Get opinions from your customers on what might be missing from your site

4. How to choose keywords

Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords.

Which of these sets of words contains an example of long tail keywords?

Buy organic potatoes from a family farm

5. Setting realistic SEO goals

Eric has been selling fruit and veg online for a while.

He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools.

What information will analytics give him?

Where website visitors are located
Which website visitors turn into paying customers
What content visitors interact with
Whether customers enjoy the fruit and veg they buy

Google Digital Garage Quiz Correct Answers

1. Which of the following factors should you consider when optimising your website for search engines?

Colour scheme
Recycled content
Inspiring business name
Site popularity

2. What should be the first step of a structured SEO plan?

Identifying your ad budget
Buying an analytics software
Setting up your presence on social media sites
Keyword research

3. When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Social media following
Bid value
Domain authority
Average number of visitors to the company's website

4. Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-hair keywords
Long-tail keywords
High-relevance keywords
Top-tail keywords

5. Which of the following would be an ideal goal for an SEO plan?

Increasing social media likes and follows
Increasing how many relevant people visit your website
Showing your website to as many people as possible
Being in first place in SERP for any keyword

Module: 7/26 - Make search work for you

Google Digital Garage Check Your Knowledge Correct Answers

1. Making your web pages search friendlyEric Blake sells the produce from his farm online.
He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy.
Can you help Eric choose a suitable title and meta description?

Click to select title - Blake’s Produce: Fresh Fruit and Vegetables
Click to select meta description - Fresh fruit and vegetables grown locally and delivered straight to your door

2. How other websites can work for youEric is working on his website, which sells produce from his farm.

He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic.
Which of these ideas will help improve his search visibility?

Write recipes that use vegetables that he sells
Get lots of likes or followers on social media
Encourage others to write about his website
Add lots of links to the website

3. Cross borders with SEOEric’s farm produce business started locally in the UK, but he’s started getting orders from overseas as well.

Not wanting to miss this opportunity, Eric decides to optimise his website to an international audience. What should he avoid doing?
Select the things Eric should avoid then select Submit to remove them.

Separating out each language into different pages
Having different languages on the same page
Adding language annotations to his webpage
Using automated services to translate content

Google Digital Garage Quiz Correct Answers

1. Which of the following page titles would be most suitable for a website page describing a store's return policy?

How to Send Stuff Back
[Company Name's] Return Policy
Return Policy
Company Policies

2. Which of the following is a good way to get other websites to link to your site?

Keep linking to them until they link to you
Send them emails until they link to you
Building relationships with similar sites
Use as many relevant keywords on the page you'd like them to link to

3. When expanding a business internationally, which of the following is most important to provide on your website?

Products and delivery details in the correct currency
Time and dates written in the local format
Exchange rate information
Free giveaways for local customers

Module: 8/26 - Make search work for you

Google Digital Garage Check Your Knowledge Correct Answers

1. Introduction to search engine marketing (SEM)Michelle is a wedding photographer in Cardiff. She wants to use search engine marketing to bring customers to her website.

Where will her website appear if she uses search engine marketing?

1st Picture

2. The SEM auctionMichelle has created some adverts to promote her wedding photography business in Cardiff.

She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment.

Can you order the following advert headings from best to worst in terms of how well they align with the keywords?

Cardiff wedding photographer – 25% discount
Cardiff wedding photographer
Discount wedding
Wedding

3. What makes a good keywordTo increase her Quality Score, Michelle is thinking about the best keywords and phrases to use.
Cross off the keywords which she shouldn’t use.

Wedding photography Cardiff
Cardiff weddings
Wedding photography business based in Cardiff

4. Make your ads stand outMichelle is writing her search ad for her wedding photography business. She wants to make sure it stands out.

Which of these text statements would work best as an ad?

Cardiff wedding photography. Get 25% off your first order. Make your reservation now.
Wedding photographer. Cardiff based photographer specialises in outdoor weddings and scenic locations. Book now!
Welsh wedding pics. Want great wedding pics? Cardiff based photographer, Michelle, available for hire.

Google Digital Garage Quiz Correct Answers

1. Search engine marketing can also be called what?

Pay-per-click advertising
Organic advertising
Search box marketing
One-click advertising

2. In an SEM auction, your Quality Score is based on which aspect of your ad?

Bid
Relevance
Wit
Length

3. Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.

Auction
Website
Keyword
Advert

4. What should your search ad have in order to promote more clicks?

A call to action
A catchy headline
A close-up photo
A social media link

Module: 9/26 - Improve your search campaigns

Google Digital Garage Check Your Knowledge Correct Answers

1. Achieve relevance with good structureAnna is a commercial photographer.
She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.
Take a look at the ad below:
Wedding photography
Capture your special day with beautiful photographs
Call to book your date now!
Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?

Bridal party photos
Candid wedding photos
Baby photoshoot
Newborn baby photography
Professional website photos

2. Get the most from your keywordsAnna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site.

She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers.
Which of the following keywords are the negative keywords?

Photographer
Portrait
Landscape
Family photo
Watercolour

3. Fine-tune with keyword match typesAnna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers.

Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers.
Put the keywords in order of the broadest to the most restrictive.

Photography, portraits
Portrait photography studio
Movie themed portrait photography
Film themed portrait photography, low cost

4. How to know what’s working and what isn’t

Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well.

Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter.

Anna wants to track how many people request photography for events that aren’t weddings.

Where should she place the conversion tracking code?

Homepage
Enquiry page
Enquiry confirmation page Newsletter sign-up page

Google Digital Garage Quiz Correct Answers

1. Which of the following is a benefit of using relevant ads and landing pages?

Increased cost for ad placements
Higher ad positions on the search results page
Higher cost per clicks on your ads
Ads that will ensure more purchases

2. When it comes to search ads, which description best describes 'negative keywords'?

Keywords with no association to your site
Keywords with a poor search volume
Keywords that are excluded from a campaign
Keywords that are typed incorrectly

3. Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match
Random Match
Direct match
Close match

4. What can conversion tracking in search help you measure?

How many transactions are completed on your site overall
How many people click on your SEM ad and end up browsing your site
How many people visiting your site from a search ad end up completing a purchase
How many customers your ad has converted into brand ambassadors

Module: 10/26 - Get noticed locally

Google Digital Garage Check Your Knowledge Correct Answers

1. Marketing to the locals
Jim is running a bike shop in a popular tourist city and he’s started a bike hire service.
What would be the better way for Jim to attract more tourists – a map feature or a social media page?

1st Picture

2. The power of local directories
Jim owns a local bike shop and wants to be noticed more by the people in his town.
He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business.
Help Jim create his listing by choosing the minimum information he should add.

Jim’s Bikes
10 Bird Way, Cowseld, West Sussex, RH11 5XN
Phone number 01269 559632
Open 9–5 Mon–Sat
Image of a bike

Google Digital Garage Quiz Correct Answers

1. How can you improve a business's visibility to people located near you geographically?

Translate your website into at least two more languages
Offer free phone support during business hours
Ensure you have good analytics on your website
Make sure your phone number, address and business hours are easy to find

2. Which of the following is an example of a local search?

"bike shop near me"
"bike shop in UK"
"local bicycle shop"
"bike shops"

3. Which of the following is a benefit of registering your business in online local listings?

Discounted pricing on your search advertising campaigns
Increased likelihood of being discovered through search engines
More mentions on social media platforms
Guaranteed sales to local customers

4.Which three pieces of information are essential to include first in your local directory listing?

Business address, website, telephone numbers
Business name, business address, telephone numbers
Website, telephone numbers, email address
Business name, email address, website

Module: 11/26 - Help people nearby find you online

Google Digital Garage Check Your Knowledge Correct Answers

1. Using digital to advertise locally
Esmeralda runs a local bike shop.
If she advertises her shop using the internet, Esmeralda could reach people in many different countries.
But she doesn’t want to do that. She wants to target her online ads to local customers.
How can she do this effectively?

Show ads to people within 10 miles of her shop
Display the ad during the shop’s opening hours
Tailor her ads for people who live locally
Hand out flyers and business cards to local shops

2. Reaching locals on their mobiles

Esmeralda runs a local bike shop.
She knows a lot of her customers use smartphones with GPS, so she invested in a mobile app that can utilise this technology.
She has a couple of ideas how to use the app to engage her customers.
Can you remove the ideas that do not need GPS?

Send sales alerts when customers are near the shop
Notify people of promotional events like a free tune-up
Direct customers to Esmeralda’s shop
Send personalised coupons to repeat customers
Let customers schedule appointments for repairs

3. SEO for local businesses

Esmeralda owns a bike shop and wants to make her website interesting for local customers.
She’s currently planning blog content that will help her show up on searches for local shops.
She’s had an idea for a post about famous cyclists and one about popular bike trails in the area.
Which one do you think Esmeralda should start with?

2nd Picture

Google Digital Garage Quiz Correct Answers

1. Which of the following factors help search engines determine if your business is local?

Location details on the website, quality content and how mobile friendly the website is
Location details on the website, list of shops local to you and a contact form
Quality content, list of local suppliers and location details
Location GPS tags on photos, quality content and how mobile friendly the website is

2. When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they're out of the house
Because mobiles will replace desktop computers
Because all online users browse on mobile devices these days
Because marketing for mobile is more cost effective

3. Which of the following can help you gain visibility in search engines?

Adding relevant content that highlights the location of your business
Including your address on your Twitter account
Optimising your site for desktop devices only
Adding a list of shops local to you on your website

Module: 12/26 - Help people nearby find you online

Google Digital Garage Check Your Knowledge Correct Answers

1. Social media basicsLily runs a vintage clothing company.

She’s set up an Instagram and a Facebook page, and has gained some followers by putting a sign up in her shop.

What can Lily do to keep these followers and encourage others?

Start a conversation with your followers
Comment on all of your followers’ personal posts
Delete all negative comments
Post regularly
Name and shame competitors

2. The right social media sites for youLily has drafted a number of different posts for her social media accounts.

Can you match the post to the best social network for each of the following scenarios?

Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for details - Linkedin
Loving these recent photos of the new range by my fantastic photographer friend Rae - Instagram
So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us? - Facebook

3. Setting your goals for social media

Lily has had fun experimenting with the various social media networks but it’s time to get a little more serious.

Which of Lily’s business goals can she achieve with social media?

Raise the profile of the business
Keep expenditure within the stated budgets
Attract new customers and grow the customer base
Control the flow of stock
Discuss new products with customers

4. Getting on social mediaLily is setting up a Twitter profile for her business.

She’s put together a list of the key things she’ll need to get her profile up and running.

Can you check her list and cross off any items she doesn’t need to include in her Twitter business profile?

A business email account
Annual membership fee
A company logo or photo
Business description and contact details
Number of employees in the business

Google Digital Garage Quiz Correct Answers

1. Which of the following can businesses achieve by using social media?

Attract new audiences
Build a good reputation with customers
Meet sales goals
Increase traffic to their website

2. Fill in the blank: Businesses should focus on social media platforms with _______.

The biggest reputation
The most expected engagement
A relevant audience
The most users

3. Which of the following is an example of a social media goal?

Acquire genuine reviews on products
Drive more traffic to your store
Develop one-way communication with customers
Mimic your competition's approach

4. Which details should you look to include on a business profile page on social media?

Details about the CEO
Link to a local listing site you're on
Description of the business
Cost of products and services

Module: 13/26 - Deep dive into social media

Google Digital Garage Check Your Knowledge Correct Answers

1. Your long-term social media planLily runs a vintage clothing shop and wants to engage more with her customers online.
She currently posts to two social media networks but wants to develop a full social media strategy.
Review the possible options. Can you place them into the right order, starting with what Lily should do first?

Create a social media plan
Set up accounts on appropriate social media sites
Sign up to a social media management tool
Create a list of posts to be automatically posted in the coming weeks

2. Advertising on social media

Lily has decided to use some of her social media budget for targeted Facebook adverts.

She's keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?

Users who have posted about buying vintage clothes
Users who have ‘liked’ vintage clothing
Users who live within 20 miles of Lily's shop
Users who live in countries that she’d be happy to mail her products to

3. Measuring success in social mediaLily is keen to use analytics to evaluate the results of her social media campaigns. Analytics can help with this question.

Can you help her by crossing off the things that analytics won’t be able to help her with?

Tell Lily how many visitors interact with her website
Show Lily how visitors found the site
Schedule content to be posted automatically at specified times
Send custom posts to specific visitors

4. Avoiding social media pitfallsLily sees a negative post on Twitter about her vintage clothing business:
“Received my #VintageLily dress today only to find the zip was broken! #lousyservice #vintagewoes”
How do you think she should respond?

“So sorry to hear that @sophie112 DM me so that we can get that dress fixed up as soon as possible.”
“@sophie112 – We’ve never had our zips break before. Did you pull it too quickly?”
“@sophie112 That’s a shame, sometimes the zips just break.”

Google Digital Garage Quiz Correct Answers

1. A robust social media plan includes which of the following?

A list of content that mimics competitor content
All of your online business goals
A long-term schedule identifying when to post content
A list of friends who can post on the accounts

2. What is the best way to put your social content in front of people who don't already follow you?

Increase your email marketing campaigns
Ask people to share your content to their networks
Use paid promotion to reach new audiences
Put links to your social on your website

3. What can social media analytics tools help you measure when assessing campaign results?

Whether the campaign was more successful than your competitors
Whether the visitors liked the social campaigns or not
Whether a visitor called the store after seeing a social post
Whether the visitor clicked on a paid ad or organic listing

4. Which of the following is a pitfall when using social media for business?

2-way conversation with customers
Not being present on every social media platform
Not having the resources to respond to comments and questions in a timely manner
Spending too much time reviewing social media analytics

Module: 14/26 - Discover the possibilities of mobile

Google Digital Garage Check Your Knowledge Correct Answers

1. The evolution of mobile devicesPhil runs a local plumbing business. He has a website but it isn't mobile-optimised.
He’s deciding whether to make his site responsive or create a customised app.
Help him to decide which route to take first.

2nd Picture

2. Understanding mobile web and mobile apps

Now that Phil has decided on a responsive website, he needs to select a great design.

Have a look at these website layouts. Which do you think is best suited for mobile?

Website A

3. Understanding mobile appsPhil has limited technical knowledge but he wants to create an app to simplify the booking process for his customers.
It’s important to select the right approach when making an app.
Which of the following routes would you not recommend to Phil?

A professional app developer
An online self-service tool
Repurpose an existing app
Make the app himself

Google Digital Garage Quiz Correct Answers

1. When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

Redesign your website colour scheme
Optimise your site
Create a mobile app
Shorten your website content

2. What does responsive design mean?

Your visitors can manually adjust the size of your website
Your website will adapt to suit whichever device it is being viewed on
Your customers can provide feedback on the design of your site
Your website will respond to clicks faster

3. When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?

Short content and fewer images
Performance and usability
Usability and short content
Less video content

4. What can a business use to send messages to users who have already downloaded their app?

Text messages
Pull notifications
Push notifications
Email notifications

Module: 15/26 - Make mobile work for you

Google Digital Garage Check Your Knowledge Correct Answers

1. Introduction for advertising on mobile

Mo is a plumber in Glasgow.
He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search.
Which keywords do you think would work well for his mobile SEO?

Leaky tap
Blocked sink
How to fix a burst pipe in your bathroom
Local plumber
Pressure has failed in boiler, how can I fix it myself?
Ubend fix
Why is my dishwasher making a gurgling sound?

2. Search campaigns for mobile

Mo’s a plumber with a responsive website.

He wants to make sure he's using the right keywords for his mobile SEO.

Which online tool could help him identify which keywords would be most effective?

Google Keyword Planner
Google Analytics
Hootsuite

3. Display campaigns for mobileMo is keen to advertise his plumbing business.

He needs to find the display advert design that will display optimally on a large smartphone device, as that's what most of his customers use.

Which of the designs would work best on smartphones?

2nd Picture

4. Social media campaigns for mobileAfter a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services.

He wants to make sure he’s targeting the right audience.

Which parameters should he use to decide who to target?

Age, interests, location
Internet speed, age, interests, hair colour, location, job title
Marital status, gender, interests, age

5. Video for mobileMo has a plumbing business.

He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services.

To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website.

How long should he make his video?

120

Google Digital Garage Quiz Correct Answers

1. When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords
Shorter keywords and phrases
Longer keywords and phrases
Exact match keywords

2. Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

The business has a mobile app instead of a website
The site include business phone numbers
The site works on different mobile devices
The site does not include any videos so it loads quickly

3. Which of the following can be used to target an audience when using some social media ads?

People's names
People's address
People's pet names
People's relationship status

4. When making video content for your display ads, what is most important to ensure?

Videos are entertaining, long and include a CTA
Videos are relevant, short and include a CTA
Videos are relevant, long and include a URL
Videos are short, informative and include a phone number

Module: 16/26 - Get started with content marketing

Google Digital Garage Check Your Knowledge Correct Answers

1. Intro to content marketing

Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online.

How could content marketing help her?

Could it help her find cheaper suppliers? - False
Could it help her develop a stronger brand identity? - True
Could it help her understand her customers' shopping preferences? - False
Could it help her connect with the right audience? - True

2. Get to know your online customersAlex is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media.

He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order?

Find out who his audience is
Segment his audience into groups
Create specific content targeted to these audience profiles
Publish the content and promote it to his audience

3. Choosing the right format for your contentJamie is part of the content marketing team for Fitstuff, a sports shop. The content he's producing needs to appeal to new customers, as well as provide extra value to existing customers.

Which of the following content would appeal best to both audiences?

List of the top 10 sports equipment outlets/shops
A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes
10% discount vouchers for all new customers
A blog about the store's recycling scheme for old trainers

4. Writing for online audiences

Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct.

Can you help him identify the points that are correct on this list?

Focus on your target audience
Only write about the products or services you offer
Be consistent in your writing style and tone of voice
Add the hook to the end of your blog post
The longer the post, the better

5. Help your content be seen

Lydia is a business student working for a hotel's marketing department for the summer. She’s responsible for creating and promoting content across the hotel's online channels.

What should she do, and in which order?

Consider all the channels available
Decide what content to create, and when, based on the target audience
Create content
Publish content
Promote content

6. Measuring your success in content marketing Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts.

Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?

How long users spend on each blog post
Which websites are referring traffic to her blog
The number of new subscribers to her email marketing list
How many people click the "Buy Now" CTA at the end of each blog post

Google Digital Garage Quiz Correct Answers

1. Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time
The creation of time-sensitive content that can be published through various channels
Regularly emailing customers with news about a business’s products or services
The creation and promotion of online materials with the goal of increasing interest in a product or service

2. What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'

Marketing channels
Demographics
Audience segmentation
Group dynamics

3. Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.

Humour
Please
Surprise
Educate

4. Which of the following best describes why approaches to writing need to be adapted for online content?

Online readers have a reduced attention span, due to being flooded with information
Certain blogging platforms have a limit on the word count you can publish
Online readers only like to engage with long-form pieces of content
Online audiences are typically younger, so the language used needs to reflect this

5. What are 'highlighting key dates' and 'considering multiple channels' best practices of?

Creating a content calendar
Designing illustrations to support content
Segmenting your audience
Identifying social media influencers

6. Which of the following metrics could help you understand which blog post is resonating the most with your audience?

Session duration
Page views
Referral traffic
Unique page views

Module: 17/26 - Connect through email

Google Digital Garage Check Your Knowledge Correct Answers

1. Email marketing basics

Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business.

Two of her ideas are correct and two are not. Can you weed out the wrong ones?

It’s a good way of keeping customers informed about products
It helps customers talk to each other via email
It will let me send info about dog-related products to customers who have dogs
It lets customers email me if they have problems or questions

2. Your email marketing optionsSteph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store.

What benefits are there to using an email marketing service?

They make it easier for customers to sign up to receive marketing emails
They can help you create a customer database
They write marketing emails for you
They make it straightforward to send out personalised emails

3. Crafting great marketing emailsSteph is writing a marketing email to send out to customers who have bought puppy food and toys from her online shop.

Which of the following options should she select to use in the subject line of the email?

Hi John, do you have a new puppy?
Save ££££s on PUPPY FOOD!!!!
MEGASALE on food for PUPZ!

4. Managing successful email campaigns

Steph is curious to learn how her customers react to email marketing campaigns.

What kind of analytics data might she expect to get from her recent email marketing action?

Open rates
Clickthrough rates
Weekly sales
Trash rates

5. Measuring success in email marketing

Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign.

She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website.

What is the drawback of this metric?

The reason for the rate being higher or lower is not known
The less people that open the email, the lower the rate
It doesn't track the number of bounces

Google Digital Garage Quiz Correct Answers

1. Which of the following will you need to start an email marketing programme?

A collection of email templates
A 'Contact Us' form
A way to collect people's email addresses
A set budget

2. Which of the following is a common feature of email marketing platforms?

Personalised, custom templates
A free list of email addresses you can target
A feature allowing users to unsubscribe from your emails
Automation of your search ad campaigns

3. Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best
Send the same generic and simple message to your entire contact database
Include enough content in the email so there is no need for them to click away to read further elsewhere
Only include a call to action on the landing page you're linking to in the email

4. If the open rate of your emails seems low, which of the following could help you fix that?

Redesign your website
Change the colour of the buttons inside your email
Send your emails to more contacts
Adjust the subject line of your email

5. Which of the following statements is true when it comes to running email campaigns for a business?

There's no need to use sponsored ads within your email marketing
There's no need for analytics when it comes to email marketing
You need to include personal contact details
You can use any imagery, despite copyright

Module: 18/26 - Advertise on other websites

Google Digital Garage Check Your Knowledge Correct Answers

1. What is display advertising?

Colin has been running a film review website for his podcasts for the past two years.

He’d like to start advertising his site to increase the number of subscribers. To do that he wants to contact some media owners.

Who do you think Colin should contact?

A forum for movie fans
Film production agency
An offline business directory
A network that matches businesses with ad space to sell

2. Search advertising vs. display advertising

To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising.

His two target audiences include cinema-goers and home movie watchers.

Which type of approach would work for each audience?

Home movie watchers - Create a search ad with keywords based on Colin’s film reviews
Cinema-goers - Place a display ad on a cinema listings site

3. The ins and outs of display advertising

Colin's favourite director has launched a new film.

Colin has written a review and wants to use it to bring in visitors with a digital campaign.

Considering he has a limited budget, which of the website pages would not be ideal for his digital ads?

Filmography page of the director
His friend's culinary blog
Cinema listings
Local news website

Google Digital Garage Quiz Correct Answers

1. If you own a film blog, which type of customer can you expect to reach with display advertising?

People who use ad-blockers and are interested in your subject
People who haven't read your blog before but are interested in your subject
Only people who have read your blog previously
Only people interested in films and movies

2. Fill in the blank: The ads on search engines are usually made up of ________.

Audio
Video
Text
Images

3. When using search engine marketing, where can your ads appear?

Only on search engines
Only on websites
On search engines and websites
On websites and social media

4. When setting up display advertising campaigns, who can you target?

People with specific names
People who speak different languages
People who already own specific products
People with a specific address

Module: 19/26 - Deep dive into display advertising

Google Digital Garage Check Your Knowledge Correct Answers

1. Making display ads meet your goalsColin distributes a popular movie review podcast called ‘Film Talk’ from his website.
He wants to use display advertising to attract new visitors to his site.
Take a look at the three adverts. Pick the one you think will draw the most visitors.

Text-based ad
Video ad
Image and text ad

2. Understanding ad networksColin has created his first video ad, and identified quite a few film-related websites where he’d like to display it.

What one solution will allow Colin to easily place his ad on as many relevant websites as possible?

Tweet the video link to his friends
Email website owners to ask if they will feature his video
Use an ad network such as Google Display Network
Share the video on his Facebook page

3. How retargeting works

Colin is getting a lot of traffic to his podcast website, but not many subscribers.

He has budget to design three display ads to encourage people back to his website to subscribe.

Colin came up with a list of target groups that he’d like reach with his ads.

Help him to cross off the two least useful target groups from his list.

People who visit his site
People who search for TV-related podcasts
People who have started (but not finished) the subscription process
People who download his e-catalogue
Commentators on film forums

Google Digital Garage Quiz Correct Answers

1. In what way can display advertising be effective?

It guarantees more visitors to your site
It guarantees increased sales
It drives traffic to your website
It improves your ranking in search engines

2. Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?

The number of sales you make from the ad
The cost of each ad you publish
The cost of creating the ad
A prediction of sales you can make from your ad

3. Which of the following is true when purchasing ad placements on an advertising network?

You always need to contact the owner of the website to buy ads on their page
The network provides data on the click-through-rate
The network provides names of the people who click your ad
The network will continue to show your ad for 7 days once your budget has expired

4. If a person adds a product to a shopping basket but then leaves the website, which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up
Redesigning your website
Creating a Facebook page for your business
Retargeting with a display ad that has a discount coupon

5. What is the first step of display retargeting?

Sourcing keywords
Defining your audience
Writing content
Setting a call to action

Module: 20/26 - Make the most of video

Google Digital Garage Check Your Knowledge Correct Answers

1. The rise of online videoJustin is a passionate cook.

He runs a vegetarian cooking website where he shares recipes and sells speciality ingredients.

How could Justin reach his customers through online video?

Upload cooking videos to YouTube
Advertise on other videos to promote his recipes
Add video to his own website
Advertise on online games
Buy a TV commercial slot
Share video on his social media pages

2. How video fits into your online strategyJustin’s created the perfect vegetarian lasagne, and he wants to share his recipe with the world.

Can you help him plan where to put a promo video so it will most effectively reach his target audience?

In an email to his customers
Cookery section of YouTube
Websites selling speciality vegetarian ingredients
Local directory listings

3. Creating video content within your budget

Justin wants to do some video interviews with other local chefs. He wants to add the videos to his blog.

Can you help him order his to-do list?

Plan the video release schedule
Storyboard the video content
Decide on a location and source props
Find a video crew and film the videos
Edit then upload the videos

4. Sharing and promoting your videosJustin is uploading some new videos.

What can he do to increase the chance of them being promoted and shared?

Post it on his website as well as other sites
Use a title and keywords that the target audience will use to search
Have a call to action such as a ‘share’ option
Add hashtags to your videos for social networking sites

5. Advertising on video sharing sitesJustin wants to do more video advertising.

He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos.

Which keywords should he choose for the Google Ads programme?

Home cooking
TV chefs
Instructional videos
Cooking videos
Chefs
TV shows

6. Measuring video performanceJustin is studying his food blog’s analytics.

He notices that most people give up on his videos after 60 seconds.

He’s brainstormed a list of fixes. Cross out the ones that you think are wrong.

Change his preview image and video title
Update the video description
Keep new videos under 60 seconds
Review the comments to see what viewers have said

Google Digital Garage Quiz Correct Answers

1. When incorporating videos into a digital strategy, which of the following tactics provides value to customers?

Setting up live streams of the business's physical shop on their website
Publishing a how-to video on their website
Producing sale campaign videos
Sharing personal vlogs

2. What can using video as part of your online presence help you create?

Content that will go viral
A channel to engage with customers
A variety of different brand perceptions
An online following and fanbase

3. Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.

An agency, professional crew and equipment
Creativity, lots of experience and a large budget
Creativity, planning and any budget
Creativity, planning and high-quality equipment

4. Using videos in email marketing and social media is an effective way to do what?

Increase word of mouth referrals
Engage and grow your audience
Guarantee sales of your product or service
Lower the cost of developing content

5. How can you take advantage of video for your product/services without actually making a video?

This isn't possible
Advertise on other people's videos
Use images with a call to action instead
Share other people's videos

6. When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?

Consider removing the video from the platform
Consider re-shooting your video based on comments
Consider updating your preview images, video titles or descriptions
Consider asking people to watch the whole video in the description

Module: 21/26 - Get started with analytics

Google Digital Garage Check Your Knowledge Correct Answers

1. What is web analytics?Linda runs a guesthouse with a website where people can book their rooms online.

She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience.

Take a look at the following terms – do you know what they mean in the web analytics world?

Time spent on site - Metric
Visitor's device type - Dimension
Visitor's location - Dimension
Signing up to the newsletter - Conversion

2. Making web analytics work for youLinda’s analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking rooms at her guesthouse.

Linda gets some advice from her friends. Whose advice should she take?

“Stop sending newsletters as people aren’t reading them”
“Review the content of the newsletters to check they’re suitable”
“Check you’re not sending too many newsletters”
“Send more newsletters reminding customers to book a room”

3. Tracking specific goals with web analyticsLinda runs a guesthouse and has been using analytics to gather information about how people interact with her website.
She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices.
Which elements of the analytics should Linda focus on to measure the effectiveness of her changes?

Number of visits to the site per month
Number of site pages users explore on average
Amount of time visitors spend on the site
Number of people clicking on the links in her newsletters
Percentage of orders made on smartphones and tablets

Google Digital Garage Quiz Correct Answers

1. Fill in the blank: Website analytics can tell you _____________.

What time of day your website gets the most traffic
How many mentions or likes you get on social media
How well your competitor's ad campaigns are doing
The email addresses of visitors to your landing pages

2. Analytics can give you immediate valuable information about which type of customers?

Previous and current customers
Current and future customers
Previous and future customers
Offline and online customers

3. If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?

How long people spend on your 'How To Find Us' page
Which day of the week is most popular for bookings
Whether your funny Tweet goes viral
How many people visiting your site book a room with you

Module: 22/26 - Find success with analytics

Google Digital Garage Check Your Knowledge Correct Answers

1. Web analytics and organic search

Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from organic search results.

What can she learn from analytics reports?

Which search engines visitors use
How traffic is trending over time
How relevant the content is for keywords
How many visitors are using mobile devices

2. Tools to measure SEM

Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance.

Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs.

Take a look at the analytics data for the three campaigns. Which one campaign is performing least well?

Cosy guesthouse in Guildford town centre Get away from it all in a relaxed setting Book a room today! 478 clicks 6% conversion rate
Family friendly guesthouse Lots to do nearby Come and see what we have to offer! 830 clicks 2% conversion rate
Romantic guesthouse getaway in Guildford Plan a special trip with your loved one Book online now 630 clicks 4% conversion rate

3. Breaking down your data for insightsLinda runs a successful guesthouse in the centre of Guildford.

She promotes the guesthouse online and has a website where customers can book and pay for rooms in advance.

Linda wants to use segmentation to break down her analytics data. What information about the visitors can she gather by using this?

Devices used
The visitor’s city
The visitor’s country
The number of clicks on a page

Google Digital Garage Quiz Correct Answers

1. Most web analytics tools can tell you what information about the user?

Their contact details, their behaviour and their operating system
Their location, type of device they're using and pages visited
Their location, type of device they're using and contact details
Their interests, when they delete their browser cookies and their location

2. Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Try a different search engine
Tweak the ad's copy and analyse the results
Hire a professional ad agency
Delete the ad and try again

3. Which section of Google Analytics can tell you whether visitors have found your website via social media?

Site search
Acquisition
Behaviour
Search Console

Module: 23/26 - Turn data into insights

Google Digital Garage Check Your Knowledge Correct Answers

1. Using data to understand audiences

Charles is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice.

What are the benefits of data in online marketing?

Data can be accessed and analysed in real time
Data helps you make informed decisions
Data allows you to regard every customer as a number, removing the need for personalisation
Digital data reaches more customers

2. Understanding the Data CycleJo is about to launch a new online campaign, and wants to know how data can be used to make the campaign as effective as possible.

Rearrange the steps below in the correct order to help Jo understand what should happen first.

Identify the goals of the campaign and plan the next actions to take
Collect the relevant data
Check and investigate the findings
Take action to test the hypothesis

3. Creating actionable insights from your database is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts.

Here are the highlights of the data that was gathered:

Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
Post content across all social media channels during off peak eBook download time, and send email marketing content during peak eBook download time.
Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn.
Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.

4. Managing numbers using spreadsheetsCassie has been using spreadsheets to keep track of how her email campaigns have been performing. She has created three different graphs using all of the data at her disposal.

Which graph best shows that the open rate of her emails has decreased over time?

2nd Graph

5. Presenting data effectively

Anya is working on a presentation for potential investors.

They would like to see how the demand for public parking has grown in the past three years.

Anya has created the following four graphics to illustrate the growth demand.

Which graphic would be the clearest and make the most impact on the investors?

Image of a table of figures
Image of bar graph
Image of pie chart
Image of a heat map

Google Digital Garage Quiz Correct Answers

1. Which type of data relates to a metric that can be represented with a number?

Quantitative
Qualitative
Holistic
Customer

2. What makes the data cycle useful?

It helps you make the most of the data collected from marketing activities
It helps you evaluate your competition
It provides information about what users like about your website
It presents collected data in a visually appealing way

3. Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.

'Why'
'How'
'When'
'Who'

4. Which of the following is a benefit of using spreadsheets?

Vast quantities of data can be stored, sorted and analysed quickly
Data can only be accessed when all users are online
Valuable customer and market insights can be delivered quickly
Spreadsheets are the only way to collect data and extrapolate results

5. If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?

Bar chart
Pie chart
Table
Heat map

Module: 24/26 - Build your online shop

Google Digital Garage Check Your Knowledge Correct Answers

1. Using e-commerce to sellJo owns a furniture shop, and she’s just started using the internet to boost sales.

She has some ideas on what to do to sell products on her website. Help Jo decide on one idea and cross off the rest.

Publish her inventory on a third party site
A forum to get feedback on her services
Use a money transfer provider to take customer payments online

2. Taking payments and manage orders

Jo wants to create a fully functional online store.

Can you check which of the following features are available in most fully functional online stores?

Order management via a backend system - Yes
Customer reviews pane - Yes
Products browser - Yes
Over-the-phone payments via a web-based calling system - No

Google Digital Garage Quiz Correct Answers

1. What would be beneficial to include on a product description page?

Previous versions of the product
Links to other suppliers
Reviews of the product
Price comparisons

2. Which of the following is an advantage of e-commerce?

More relaxed checkout procedure
Low operational costs
Minimal the interaction required with the customer
Segmentation of audiences

3. To an owner or administrator, what is a functional benefit of having an online store?

It collects the addresses of your online store visitors
It provides a backend system with order management
It provides a quicker checkout process than a physical store
It allows you to feature more sales and discounts than a physical store

4. What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Second-party payment processing
Third-party payment processing
External payment processing
Internal payment processing

Module: 25/26 - Sell more online

Google Digital Garage Check Your Knowledge Correct Answers

1. Creating a smooth e-commerce experience wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget.

What actions could Jo take for each of these findings?

Customers access the shop a lot on mobile - Introduce responsive design
Customers want to find a specific product - Add a search feature
There are lots of website visits but no one is buying the products - Add customer reviews
Repeat customers add products to their cart but are not checking out - Create registration for customer accounts

2. Product promotion and merchandising office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet?

Create a ‘Suggested products’ banner
Use analytics to understand who is visiting the site
Add a video tour of the shop

3. Retargeting for e-commerce

Jo has noticed that some of her customers leave her site without making a purchase.

She’s set up some product retargeting ads, and wants to measure the performance of her campaign.

What parameters should she look at to see if she’s attracting potential customers?

Conversion rates
Number of people clicking on each ad type
Comments on her social media profile
How many pages visitors check before they leave the site

Google Digital Garage Quiz Correct Answers

1. Which of the following is a sign that customers are having trouble using a particular device to make purchases?

Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
A specific product is not selling much compared to your other products
You get a lot of questions about your return policy
People are having trouble using a promo code for a current sale

2. What is an example of product merchandising?

Running an ad for your products
Adding a way for customers to filter your products
Displaying very specific, featured products on your home page
Cross-selling products in the checkout process

3. Which of the following statements is true when describing how retargeting ads work?

Retargeting ads are visible to people who haven't been on your website yet
Once a user visits your site, the code drops an anonymous browser cookie
Once your customer purchases, you can not turn off the retargeting ad
Retargeting will always drive customers to your site

Module: 26/26 - Expand internationally

Google Digital Garage Check Your Knowledge Correct Answers

1. Introduction to international marketing and expert matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin.
What tools can help him choose his new market?

Market insight tools
Search trends by location
Translation services

2. Validating your new marketMatt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools.
Can you help him match the correct tool with its corresponding insight?

High search traffic on vintage record terms from Portugal - Google Market Finder
Low competition on search ads in Portugal - Google Keyword Planner
People in Portugal are looking at his website - Google Analytics

3. Being understood abroad mate needs to make sure his website is suitable for his Portuguese customers. He’s made a list of translation and localization tasks.

Which items on his list relate to localization?

Adjusting colloquialisms so they make sense in Portuguese
Adding his UK office's address to the main site
Calculating prices of the products in local currency.
Adjusting humourous product descriptions so they make sense in Portuguese

4. Advertise across bordersMatt’s chosen his market, now it’s time to find new customers.
He has a few ideas, but not all of them will reach his Portuguese audience.
Can you help him choose his best advertising ideas?

Advertise on Portuguese music websites
Send English emails to current UK customers
Use search ads driven by translated search terms
Set up a Portuguese fan page for his store

5. The support systems you will need

Portugal seems like a good market for Matt to move into.

He’s looked into the legal requirements of trading records in Portugal and is pleased to find there aren’t any.

But what other financial or regulatory requirements should he check?

Custom duties and tariffs
Portuguese taxes
Exchange rates
National holidays
Product safety requirements
Insurance cover

6. Helping customers abroad buy your products

Matt’s found out that Portugal has fast internet speeds, which is great for accessing his website.

What things will Matt definitely need to do now he has customers in a new market?

Use an international payment system
Research the Portuguese music scene
Visit Portugal frequently
Use an automated translation service
Learn to speak Portuguese
Check his site from an international point of view

7. Delivering to customers across the globeMatt’s getting ready to sell his vintage records to Portuguese customers online. But there’s one unhelpful task on his to-do list.
Can you cross it out for him?

Research label requirments for international shipping
Set up a few Portuguese social media accounts
Choose an international shipping partner
Set up customer service for international orders

Google Digital Garage Quiz Correct Answers

1. What is the best way to translate the content on your website for a new market?

Google translate
Native speakers
Translation software
Language guide

2. Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?

Translation software
Keyword planning tools
Interviews with people from that country
A range of search ads in different countries

3. When adapting your website for customers who speak a different languages, what should you do?

Have a 'translate' button that pulls a translation from an external provider
Translate your content with consideration to particular words and phrases
Translate your content directly, word for word
Localize the name of the business owners

4. Which of the following is primarily meant to target new customers online?

Email marketing
Print advertising
Retargeting advertising
Search advertising

5. What should a business do first, when considering going into a new market?

Hire an agency to translate its website into the local language
Open a new office in the capital city
Determine its ability to deliver products and review all tax and legal information
Invest in major ad campaigns to raise brand awareness

6. When selling to people in different countries, what the payment form should you consider using if you aren't already?

Debit cards
Credit cards
Paypal or Worldpay
Bank transfers

7. Which of the following options is important to research when planning to expand the delivery of products and services to customers across the globe?

What times of the day international shoppers are online
The legal and tax considerations in that market
Which social channels are popular in that market
Which couriers offer the cheapest services for global shipping

Google Digital Garage-Digital Marketing Final Exam Answers

Take a business online

1. What's the biggest challenge for most businesses when going online?

Planning a budget
Developing a plan
Optimizing a website
Defining a customer base

2. When planning your website, what is one of the keys things you should consider?

The order your products will appear on the site
What you want your customers to do on the site
How customers will interact with the site
What your customers want to see on the site

3. Website hosting servers have their own unique IP address, what does this address consist of?

Numbers and letters
Numbers
Letters
Letters and symbols

4. When designing content as part of your content marketing strategy, what does the 'Think' stage represent in the 'See, Think, Do, Care' framework?

The consideration phase, when customers start to research potential products to buy
The finance stage, when customers think about their budgets
The action stage, the moment when customers commit and purchase your product
The sharing stage, when customers share images and feedback on your products

5. When defining a strategy for your business, how can competitor analysis helps you establish a USP (or Unique Selling Point)?

It can enable you to offer discounts that compete directly with your competitors' pricing
It can identify how your offering is different in comparison to your competitors
It can give you deeper insight into the market and their approach
It can reveal which additional regions you could be operating in so that you can grow your business

Make it easy for people to find a business on the web

6. Google Search Console “Crawl” reports let you monitor...?

If potential customers can access your web pages
If Google can view your web pages How people interact with your website
What information Google records about your site

7. When using a search engine, what is the name of a word or phrase somebody types to find something online?

Search phrase
Search term
Search query
Search word

8. We use them every day, but what is the overall purpose of a search engine?

To position websites based on how popular they are
To display websites in a random order to increase site traffic
To ensure every business gets an equal number of site visits
To help the user find the most relevant answer to their query

9. When optimizing a website for search, what impact do meta and title tags have on the search engine?

They are hidden messages that have no bearing on search engines
They are the on-page content that appears on your homepage, telling search engines what you do
They are automatically generated and help websites rank within search engines
They are embedded messages that help the search engine determine what’s on the page

10. Gaining backlinks to your website is a great way to improve SEO performance. What best practice will encourage people to link back to your site?

Pay people to link back to your site
Write some great content they will find useful
Ensure your staff link back to your site
Link to them first, regardless of whether they have anything interesting on their site

11. When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear wherein comparison?

Alongside them
Below them
On the next page after them
Above them

12. Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?

It will help the ad stand out and encourage people to click it
It will guarantee the ad appears at the top of the search results
It will increase the number of users across your entire website
It can increase the quality score of your ad

13. When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

Quotation marks
Apostrophes
Italics
Square brackets

14. If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?

Website's homepage
Order confirmation page
Order form page
Contact us page

Reach more people locally, on social media or on mobile

15. When trying to promote your business locally, what three key bits of information should be present in your directory listing?

Business name, address, phone number
Personal name, business name, postcode
Name, PO box, freephone number
Business name, CEO, company registration number

16. Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.

prioritize
highlight
hide
promote

17. There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?

People on the niche, platforms are more likely to engage with you
Your content will be put in front of specific audiences
Your content will be seen by a mix of different people, gaining more views and likes
It enhances your brand to be seen on more specific social media platforms

18. Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

Your audience's data
Your audience's interests
You the audience's available income
Your audience's offline behavior

19. When building a website for a business, what type of design should it have in order to be 'mobile-friendly'?

A scaled design
A visual design
A responsive design
An integrated design

20. Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?

Optimized for different devices
Visually engaging
Full of relevant information
Text heavy

21. Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?

Personalizing content to make each customer feel important, taking into account available data about each individual customer.
Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
Refining their content marketing strategy as they go, taking into account available data and metrics

Reach more customers with advertising

22. When looking at your email marketing metrics, Click Rate (or CTR) highlights which of the following insights?

% of people that made a purchase after receiving the email
% of people that opened the email out of the total recipients
% of people who clicked on a link in the email out of the total recipients
% of people who were sent the email against the total number of conversions made

23. Which of the following is a benefit of search advertising over display advertising?

Search ads are more likely to be clicked on
Search advertising is cheaper than display advertising
Search advertising allows ads to be created in multiple formats
Search advertising is shown to customers who are searching for your specific terms

24. When advertisers run online ads that typically include an image for people to click on, it's called...

Search Engine Optimisation
Banner advertising
Display advertising
Webpage advertising

25. Fill the blank: In the world of display advertising, remarketing is a way to _________.

pay less per click than standard SEM ads
show ads to people before they visit your website
show ads to people after they visit your website
display a pop up on your website when people visit it

26. Which of the following is a key strategy for distributing your video content?

Share videos across all of your digital marketing tools
Pick one primary place to share your video content
Trust word-of-mouth to drive traffic to your videos
Send out a postcard to relevant mailing lists

27. How can you attract social media users to share your video content online?

Tag them in posts
Use hashtags
Make them funny
Use subtitles

Track and measure web traffic

28. In the world of analytics, the time the user spent on your site is considered which type of data?

Conversion
Clocking
Metric
Dimension

29. In the world of analytics, tracking the type of a device the user accessed your site by is considered which type of data?

Conversion
Dimension
Access
Metric

30. What do website analytics allow you to do?

Set up advertising accounts to drive continuous improvement
Understand users' behavior and improve the effectiveness of your digital marketing efforts
Interact with customers on your website to increase conversion
Predict your users' next move based on previous data

31. How do you handle data in analytics to gain greater insights into our audience's behavior?

Partition
Sample
Segment
Extract

32. Why should you avoid focusing on collecting as much data as possible?

Vast quantities of data will take a long time to process
Large amounts of data are harder to store online
The right information, at the right time, is more valuable
Spreadsheets have a limit on the amount of information they can store

33. How is a spreadsheet defined?

An interactive computer application for the organization, analysis and storage of data
A static collection of related data tables that can be queried to locate specific fields
A tool for storing large amounts of numerical data, but not text-based data
A digital balance sheet to keep track of financial transactions

Sell products or services online

34. When building your online product store, to make it as effective as possible you should look to optimize the performance by using images in what kind of way?

Use images direct from the internet to ensure the accurate file size
Use images direct from the original manufacturer
Ensure images are of a high quality
Use detailed descriptions instead of images to help search engines

35. Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

Stock control
Integrated invoicing
The ability to track the shipping
Automated complaints process system

36. Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

price
hierarchical
a constantly changing
alphabetical

37. If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

SEM advertising
Social advertising
Retargeting
Email campaigns

Take a business globally

38. Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?

use online tools to help you understand where there’s a strong demand for your products
move the whole business to that country
replicate your current business in as many countries as possible
buy new domains for the country

39. If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?

Translated by an automated tool only
Translated but also locally adapted for the audience
Translated into the native language
Left the same, and not translated

40. Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.

accessible | supply chain | legal
affordable | supply chain | language
exciting | customers needs | currency
affordable | customer needs | legal

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